Our Manifesto

DATURA

Timeless pieces, both feminine and comfortable. Natural fibers that feel like a second skin. Effortless from afar; elegant up close.

REDEFINING THE BASICS

Formal or informal. Day or night. Simple and sophisticated.

WEB ONLY

We keep to the web and do not sell to other stores. We offer superior quality at a fair price. Our pieces come straight from us to your doorstep.

A CONSCIOUS CHOICE

Datura is slow fashion. Materials and processes matter, Which is why we tightly control the way our clothes are made.

A NATURAL BRIDGE

Datura explores the connection between nature and cities. We collaborate with a network of like-minded artists. Envisioning a new now and a better future.