Emily Farra is from Indianapolis, Indiana where she graduated in Journalism and Art History at Indiana University before moving to NYC.
It’s been 6+ years since then and she’s just moved into her favorite neighborhood (ours too!) - the Lower East Side.
Emily started out with 2 years at Style.com, then joined Vogue in 2015 (current title: Senior Fashion News Writer) where she contributes to Vogue and Vogue Runway.

She loves reading (currently ‘Three Women’ by Lisa Taddeo), live music (Kurt Vile, Toro y Moi, Deerhunter, Clairo), and shopping with her twin sister, “we trust each other and have very similar tastes! and we share all of our clothes”. Emily and her sister have a really special twin-bond, “Liz completes me. She’s my other half. I know those phrases are typically reserved for couples, but Liz and I honestly deserve it more: We’re literally halves; split from the same egg”. 

She’s also a keen traveler, “Whether it's upstate NY, or India! I was lucky enough to travel to Mumbai and Rajasthan for work last year, and one of my best friends just moved to New Delhi, so i'm hoping to go visit her in 2020”. Emily will be keeping herself busy in the meantime working on an exciting new men's skincare brand with her boyfriend, and friend. Launching in early October!

Emily is one of our favorite editors, her writing really resonates with us here at Datura, but especially because she writes great articles on sustainability. We’ve picked out some of our favorite quotes:

“Here’s one to start: Why is it that we still don’t understand what clothing should cost? New Yorkers line up at Sweetgreen to pay $15 for a salad, then spend less than that on a new T-shirt. It’s not just that they’ve been conditioned to think clothes should be cheap, but because those prices are everywhere. I have friends in the fashion industry who will gladly spend $17 on a glass of wine, or $75 on a single dinner, but scoff at a $250 organic silk dress they’d keep for years, getting its cost-per-wear down to dollars and cents.”

“The food and wellness industry is succeeding because it made organic, natural products seem glamorous and aspirational—sexy, even—with an underlying message of self-care and self-improvement. (See: Goop; the new wave of eco-influencers.) That might be the only missing ingredient in the fashion conversation. What if we could convince everyone that an organic silk dress was “better for you” than a polyester one?”

“Choosing all-natural fabrics is one way to work toward a more sustainable wardrobe—try silk, cotton, wool, hemp, jute, cashmere, alpaca, and Tencel, which are more luxurious than fake fabrics anyway.”

We shot Emily in our hood and her hood wearing the Empyrean Blue Linen Short Shirt Dress and the Red Silk Carmen Dress.


Vogue Emily Farra




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