Selected as one of the top emerging photographers of 2011 by PDN (Photo District News), Icelandic Silja Magg has already demonstrated her considerable talent within the fashion industry. Her editorial pieces, where characters have a certain sincerity while also appearing strong in their attitude, are a true showcase for her professional adroitness. This is one of several reasons why Datura welcomed the opportunity to work with Silja on our new S/S Campaign. We chose a minimalist aesthetic to help us exude feelings of reassurance, comfort and joy innate to the woman of today.



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