As a follow up to our first brand film, Dual Forms; veteran Art Director and New York City native, Jacky Yoon collaborates most recently with Datura to create a fresh redesign of  For this project, Jacky has drawn upon her 15 years experience across the fashion, beauty, fragrance, and luxury industries from the likes of estimable clients, Bottega Veneta, Estee Lauder, and Van Cleef & Arpels to name but a few; delivering a redesign that calls upon her whimsical elegance and refinement, from tongue and cheek to learned interpretation of visual codes. Our new site draws upon Jacky’s continued pursuit of succinct points of view.



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